Client: Aircoach are a private coach operator serving Dublin, Cork, Belfast and Galway.

Design: Aircoach had the same logo for over twenty years. New management wanted a new look and feel, but also wanted to retain and build on their existing brand recognition. My response includes a stylised and layered ‘A’ that conveys movement, and the brand’s existing colour palette was complemented by a premium navy blue for depth. Together the pale blue, navy, white and orange represent the sky throughout the day and night, and upwards to the clouds.