Client: Repak wanted a national billboard campaign to drive awareness of Repak Recycle Week 2015.
Design: This was my first concept to live on a national billboard campaign.
I took common objects of household waste and intersected them with immediately identifiable products that are produced using recycled materials. The shape of the intersection reflects the angles of the “k” graphic in the Repak logo tying the campaign back into the brand.
From ideation, to design and through to production, I was very involved in each stage of this project. It was a real thrill to see my work across 68 billboards and 223 6 sheets nationwide.