112Poster.jpg

Client: Standing Together is UK-based charity whos ambition is to eradicate domestic abuse by changing the way organisations and individuals think about, prevent and respond to it. 112 is their annual 112km cycle to highlight the cause and they needed material to entice sign-ups.

Design: By making the numbers 112 into a literal road, potential entrants would know exactly what they are in for, but also know they aren't doing it alone.